Saturday, 6 June 2009

VOR: PUMA Ocean Racing keeps iPhone users connected

On board, training with Il Mostro in the waters off Galway, Ireland. Image copyright Sally Collison/PUMA Ocean Racing.

by Kate Fairclough

While PUMA and the Volvo Ocean Race fleet race 37,000 miles round the globe in one of the world’s toughest competitions, ground-breaking technology now allows armchair explorers to experience the excitement and drama of the PUMA team in realtime. Prior to the start of leg eight of the Volvo Ocean Race, from Galway, Ireland to Marstrand, Sweden, PUMA Ocean Racing has launched a new iPhone application. While the PUMA Ocean Racing team is racing their hearts out, you can stay connected with PUMA’s il mostro 24/7 with constant updates from the team.

For fans of the Volvo Ocean Race, there is no such thing as too much information. Position report updates are available every three hours, and daily blogs, action packed photos and videos from the boat are all available via your iPhone. Search for ‘PUMA Ocean Racing’ in the iTunes app store to download the PUMA Ocean Racing iPhone application. The PUMA Ocean Racing application features PUMA’s onboard blogs, videos; including weekly onboard footage and the PUMA Ocean Racing reality series, position reports (updated every three hours), and link to PUMA’s Facebook page, Flickr album, Twitter feed and the mobile site.

This edition of the Volvo Ocean Race has been the cause of many sleepless nights at sea and with the new mobile application, many more to come for those fans on land! Following the race, the PUMA Ocean Racing application will continue to keep you up to date with news from PUMA Ocean Racing.

PUMA Ocean Racing
Volvo Ocean Race

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