Iconic British Brand Cadbury Sponsors the Weymouth and Portland National Sailing Academy

by Cailah Leask

The Weymouth and Portland National Sailing Academy (WPNSA), the venue for the sailing competition at the London 2012 Olympic Games and Paralympic Games, has today announced that Cadbury will be sponsoring the award winning world class venue. Cadbury, the iconic British brand will have a close link with both the elite stars and grass root level sailors who will be training and competing from the venue.

Sports participants and spectators at the Weymouth and Portland National Sailing Academy will now be able to enjoy the taste of Cadbury with hot chocolate during the winter months and a range of the much loved Cadbury products available all year round.

Cadbury has a strong connection with British society providing treats, bringing a moment of fun and a smile to everyone’s faces. Cadbury hope to give a moment of pleasure and inspiration to Weymouth and Portland’s local communities and global water sports enthusiasts, bringing the spirit of fun, enthusiasm and excitement to all.

Both Cadbury and the Weymouth and Portland National Sailing Academy fully support the Fairtrade movement, which aims to help those people who face poverty due to unfair trade. The WPNSA uses 100% Fairtrade tea, coffee and sugar all of which are sourced locally from the South West ensuring the Academy supports both the local economy and also the Fairtrade Foundation across the World, while Cadbury has proudly certified their Dairy Milk and Hot Chocolate as Fairtrade and these products are on sale at the venue too.

John Tweed, Chief Executive, the Weymouth and Portland National Sailing Academy:
‘The Weymouth and Portland National Sailing Academy team are very inspired by Cadbury’s new involvement at this international sailing venue and we are looking forward to incorporating a fun sporting spirit into future events and legacy programme activities’.

A Cadbury Spokesperson:
‘We are delighted to link with such a venue, a venue that is set in the Centre of the Jurassic coast and is the only Natural World Heritage site on the UK mainland. The work that the non profit making Weymouth and Portland National Sailing Academy does with the local community matches our Cadbury values and we are delighted to have a five year partnership with the Academy as they build on their world class facilities’.

Weymouth and Portland National Sailing Academy