Match Racing a good match for the IT-consultant Sigma
Rendering of the Sigma sponsorship on a DS match racer's spinnaker.
by Cailah Leask
In one month it’s time for Stena Match Cup Sweden, and Sigma will appear amongst the boat sponsors In addition, as the official strategic IT-partner Sigma has developed an on-line strategy to integrate the digital communication with the overall experience.
“The company is in an exciting stage of development and it is important for us to involve our clients and co-workers on this journey. Stena Match Cup Sweden will serve as a good, high quality activity and a special way to get together. The efforts we have put into the sponsorship so far have really paid off and we can already see a strong commitment internally,” says Magnus Edvardsson, Business Area manager at Sigma.
As a boat sponsor, Sigma will brand one of the eight boats, which are used in the ISAF World Match Racing Tour event. In addition, they have big plans on-site during the event between the 5th-11th of July.
The event organizer is excited with the new partnership in many ways.
“It’s great to have Sigma as partner to the event and our cooperation got off to a flying start. Sigma has an innovative organization and great skills, which will benefit the event in many ways. Shortly, we will have the pleasure to launch a digital platform for our overall communication, which adds a new dimension to the entire event, all thanks to Sigma,” says Martin Sohtell, Event manager of Stena Match Cup Sweden.
2010 ISAF World Match Racing Tour Standings
(After Stage 2 of 10)
1 Mathieu Richard (FRA) French Match Racing Team40 Points
2 Adam Minoprio (NZL) BlackMatch Racing33 Points
3 Jesper Radich (SWE) Radich Racing Team20 Points
= Ben Ainslie (GBR) TEAMORIGIN20 Points
5 Paolo Cian (ITA) Team Italia16 Points
= Torvar Mirsky (AUS) Mirsky Racing Team16 Points
7 Francesco Bruni (ITA) Azzurra15 Points
8 Ian Williams (GBR) Team GAC Pindar10 Points
= Sebastian Col (FRA) ALL 4 ONE10 Points
World Match Racing Tour
