Saturday, 15 January 2011

Cowes Week Unveils BOSS Watches as ‘Official Watch’ of Cowes Week 2011

BOSS Watches announced as the Official Watch of Cowes Week 2011. Image copyright Mark Lloyd/Lloyd Images.

by Michelle Warner

Cowes Week Limited is pleased to announce BOSS Watches as the ‘Official Watch’ partner of Cowes Week 2011 - one of the UK’s longest running and most successful sporting events.

BOSS Watches, renowned for its elegant and sophisticated watch designs, has been actively involved with sailing since 2003, when the brand started its international sponsorship of Alex Thomson and AT Racing. The brand has experienced the highs and lows that sailing offers, having been alongside Alex when he broke his own 24 hour distance record for a 60ft monohull yacht, sailing a distance of 501.3nm at an average speed of 20.9kts to the disappointment of having to retire from last year’s Vendee Globe due to structural damage to HUGO BOSS.

Commenting on the latest news, Michelle Warner, Sales & Marketing Director for Cowes Week Limited, said: “The HUGO BOSS brand has enjoyed a fantastic association with sailing in recent years and we’re very much looking forward to working with BOSS Watches to showcase their versatile range of timepieces as the ‘Official Watch’ of Cowes Week this year”.

“We are delighted to announce our ‘Official Watch’ status in association with Cowes Week for 2011”, comments MGS Distribution, Sales Director, Steve Brydon.” “BOSS Watches has actively used sailing as a brand platform for many years and our involvement with Cowes Week in 2011 presents us with another fantastic opportunity to showcase our exceptional watches.”

Brydon continued; “Cowes Week is an internationally recognised event that sees some of the world’s best yachtsmen and boats converge in Cowes for this highly anticipated event, and we are delighted to align with this event as ‘Official Watch’. We look forward to activating a consumer outreach programme at the event and hosting some of our nationwide retail partners, bringing them closer to both the BOSS Watches brand and the spectacular action guaranteed by an event of this world-class calibre.”

Cowes Week