PUMA Sponsors International Moth Worlds 2010

by Bridgid Murphy

The Sportlifestyle company PUMA continues their love of extreme sailing and signed on to be the title sponsor of the International Moth Worlds 2010. PUMA 2010 International Moth Worlds will be held March 8-15, 2010 in Dubai, United Arab Emirates. The event will be held at the Dubai Offshore Sailing Club.

PUMA 2010 International Moth Worlds is expecting between 50-70 boats to compete, all branded with the signature PUMA cat. Many as 15 of the world’s top Moth sailors slated to participate in the event. The Moth Class draws sailors of Olympic and America’s Cup caliber and is quickly becoming a premier dinghy class.

“During each stopover along the Volvo Ocean Race route last year, the PUMA Moths drew so much attention because of their agility and speed, they became a great addition to the PUMA Ocean Racing team. ” said Antonio Bertone, PUMA Chief Marketing Officer. “We are proud to continue our partnership with one of the fastest growing small boat classes in sailing. The Moth’s require extreme skill to sail but also bring a sense of fun to the sport, something that is a perfect fit for the PUMA brand.”

PUMA became involved with the Moth Class during the Volvo Ocean Race 2008-2009, having PUMA branded Moths sailed in port during each of the eleven stopovers around the world. During the adventure around the world, PUMA's Moths were sailed by ISAF Rolex Sailor of the Year Anna Tunicliffe, US Laser sailor Brad Funk, former Moth World Champion Rohan Veal and Swiss Moth sailor Arnaud Psarofaghis. Both the Moth Class and PUMA bring a new enthusiasm to sailing, attracting top sailors and non-sailing spectators.

“The Moth Class is delighted to have PUMA sponsoring the 2010 Moth World Championships in Dubai,” said event organizer and Moth sailor Chris Graham. “The Moth class is growing so fast, attracting the best dinghy sailors in the world and putting them in one boat against each other. Along with PUMA’s entry into the world of sailing, we feel that the synergy between Moth sailors and PUMA is a perfect fit. Both PUMA and Moths share a love for fast, exciting and very high caliber sailing matched with a sense of fun an friendliness off the water.”

PUMA has entered a new premium category for sailing and was the only Sportlifestyle company to participate in the Volvo Ocean Race 2008-2009, where PUMA’s il mostro boat won an impressive 2nd place finish. Alongside PUMA’s entry in the Volvo Ocean Race, PUMA launched a full range of marine clothing and apparel, from offshore sailing gear to onshore lifestyle fashion. The PUMA Sailing Performance collection was developed and tested by the PUMA Ocean Racing team itself, and was worn by the team throughout the Volvo Ocean Race 2008-2009. The PUMA Sailing Lifestyle collection takes inspiration from the sport.

PUMA Ocean Racing