Saturday, 12 March 2011

Delta Lloyd Regatta Innovates and Listens

Sonar added to racing program

Marcelien Bos-De Koning in action. Image copyright Sander van der Borch, Delta Lloyd Regatta.

by Diana Bogaards

he Delta Lloyd Regatta 2011 continues the innovation in reporting and listens to the needs of participants. This year, a real time live stream and 3D tracking & tracing of the races will be available on the renewed website The Medal Races are to be broadcasted live again and social media is fully integrated in the event's communications. The Dutch ISAF World Cup for Olympic and Paralympic classes in Medemblik remains driven in aiming for improvement. Meanwhile, the registrations are open.

'The power of social media has really taken off. Twitter and Facebook play an important role in reporting on sailing events. Besides, we also use the channels for community building prior to the start. We took a close look at it over the winter and integrated the social media in our communications. And we set the next step in live coverage of the racing. The 3D display gives a more realistic and therefore recognizable view", says Arjen Rahusen, Chairman of the organizing committee.

Sonar added

After the introduction of the Paralympic 2.4mR class in 2008, the Paralympic Sonar will make its debut at this year's Delta Lloyd Regatta. The 2.4mR competition will be open for the first time, which means that able-bodied and disabled sailors will race each other.

Marcelien Bos - De Koning

To better meet the needs and expectations of top sailors, the organizing committee invited Marcelien Bos - De Koning to be part of the team. The 470-triple World Champion, winner of Olympic silver and current RS:X windsurfer accepted the invitation and has become the voice of the participants. Rahusen: 'Marcelien is still at the heart of professional sailing, she is very dedicated, critical and open in her communication. Although the sailors opinion has always been taken seriously, it is a major improvement to have a current sailor in our organizing committee, especially someone with so much experience. This is another big step in boosting the quality of the Delta Lloyd Regatta. That is why we are very pleased Marcelien accepted our offer and is joining our team."

Six-day event

Unlike former editions, this year's Delta Lloyd Regatta will include six days, from 24 to 29 May 2011. The organizing committee of the Dutch World Cup in the Olympic and Paralympic classes decided to a one-day extension at the request of the International Sailing Federation (ISAF). ISAF aims to standardize the World Cup circuit.

The following channels will report on the Delta Lloyd Regatta 2011:

Twitter -!/DeltaLloydRegat
Facebook -!/deltalloydregattaswc
Online TV -

Delta Lloyd Regatta