Friday, 15 July 2011

Extreme 40 : Aberdeen Asset Management Announces Sponsorship of Extreme 40 Catamaran at Cowes Week

Aberdeen Asset Management Extreme 40 at Cowes. Supplied image.

by Louise Nash

Aberdeen Asset Management has today announced its sponsorship of an Extreme 40 catamaran to compete in Act 5 of the Extreme Sailing Series™ 2011, at the inaugural Aberdeen Asset Management Cowes Week taking place from 6th – 12th August 2011.

The sponsorship of an Extreme 40 adds action and spectacle to the global asset manager’s growing sailing sponsorship portfolio. The Extreme 40 catamarans are amongst the fastest and most exciting class of racing boat to compete at Aberdeen Cowes Week and their inshore competitive racing nature provides dramatic and adrenaline fuelled action for the spectators.

Skippering the ‘Aberdeen Asset Management’ boat will be British Olympic 49er class contender John Pink. Pink is joined on the Extreme 40 with his regular 49er crew Rick Peacock. Pink and Peacock will join the very best sailors in the world, of 15 different nationalities, to fight it out for the Act 5 trophy. Pink said “I was proud to be asked to take the helm of Aberdeen’s first Extreme 40 entry, and to compete in the Extreme Sailing Series on behalf of the company in the first Aberdeen Asset Management Cowes Week. The Extreme 40s are incredibly exciting both to sail and to watch and I look forward to hopefully bringing home success for Aberdeen at Cowes. Getting involved with Extreme 40s is a wise move on Aberdeen’s part – the Extreme Sailing Series is established as one of the top events in the sport, now in its fifth season, and is a truly global tour attracting huge crowds and international media coverage”

Martin Gilbert, Chief Executive of Aberdeen Asset Management, said “We are delighted to be sponsoring an Extreme 40. The Extreme Sailing Series is seen as the pinnacle of exhilarating ‘stadium’ sailing and as we seek to deepen our involvement within sailing, taking on such an exciting sponsorship is perfect for our brand development within the sport. We are very excited about all of our sailing sponsorships coming together at the forthcoming inaugural Aberdeen Asset Management Cowes Week.”

Aberdeen announced its three year sponsorship of Cowes Week in January 2011, and its growing sailing portfolio also includes support of the Dragons Class, and the X One Design Class in this, their Centenary year.

The Extreme 40s, XODs and Dragons will all be in action at Aberdeen Asset Management Cowes Week from 6 – 12 August this year.

Aberdeen Asset Management Cowes Week
Extreme Sailing Series