America's Cup: "Venezia Challenge" for the 34th America's Cup

by PR Italy

The brand name “Venice Challenge” was filed this morning [22nd June 2010] at the Chamber of Commerce of Milan, Italy.

The application (number of MI2010C006587) refers to categories 12 (vehicles, apparatus for locomotion by land air or water) and 25 (clothing, footwear, headgear).

The registration of brand name was sought by Emanuela Pulcino, lawyer in Milan, social entrepreneur with Carlo Magna.

There is still nothing official but reliable sources give for certain that “Venice Challenge” is the name of the italian boat that will participate to the 34th America’s Cup against the team Defender BMW Oracle Racing and the Challenger of Record the italian “Mascalzone Latino.“

Note from SailRaceWin: Venezia Challenge has a website holding page and is on Twitter. It would seem a good idea for the Italian teams to hold their own qualification event to then send the top Italian challenger to the 34th America's Cup challenger series as there are so many of them from the one country...

In Italian:

E’ stato depositato questa mattina presso la Camera di Commercio di Milano il marchio verbale “Venezia Challenge”. La domanda di registrazione per marchio d’impresa porta il numero di protocollo MI2010C006587 ed è riferito alle categorie 12 (veicoli, apparecchi di locomozione terrestri aerei o nautici) e 25 (articoli di abbigliamento, scarpe, cappelleria). La registrazione del marchio è stata richiesta da Emanuela Pulcino, avvocato di Milano, socio dell’imprenditore Carlo Magna, anche lui milanese.

Non c’è ancora nulla di ufficiale ma fonti attendibili danno per certo che “Venezia Challenge” sarà il nome dell’imbarcazione italiana che parteciperà alla 34a America’s Cup oltre, ovviamente, al team Defender “BMW Oracle Racing” e al “Challenger of Record”, l’italiana “Mascalzone Latino“.

Venezia Challenge
America's Cup