The America's Cup. Image copyright Ron Sellers/BMW ORACLE Racing.
by Tim Jeffery and Lorenza Priamo
The America’s Cup, sailing’s most iconic event, has been re-energized and rejuvenated, ready for 2013 and the future.
The best sailors in the world will race on the fastest boats with the introduction of an exciting wingsail catamaran.
To build interest and audiences ahead of the 34th Match in 2013 is a new annual World Series, commencing in 2011.
Russell Coutts (right) and Vincenzo Onorato (left) shake hands in front of the America's Cup. Image copyright Gilles Martin-Raget/BMW ORACLE Racing.
A clear vision for the future led to analysis of the best practices in other major sports. Six months of dialogue with potential teams and stakeholders followed, resulting in the transformed competition details that were released today.
Highlights include:
* New, exciting class of boat, the AC72 wingsail catamaran
* New annual World Series starting in 2011
* Youth America’s Cup from 2012
* Transformed media for television broadcast and online
* Shorter, action-packed race format
* Race delays minimized – new boat and venues with reliable wind
* Independent race management and fully empowered International Jury to avoid show-stopping disputes
* Effective cost-cutting measures
* Branding freedom for teams
* One global website for all team and racing content
The annual America’s Cup World Series has been designed to create exposure and commercial sustainability for teams and their sponsors. The series featuring the cutting- edge catamaran will deliver exciting racing to new audiences ahead of the America’s Cup Match in 2013.
The AC72 class will be raced from 2012, and a second new boat will be used in next year’s competition for the America’s Cup World Series. Also powered by a wingsail, the AC45 is a scaled down one-design version of the AC72, and will provide a fast-track for competitors in wingsail technology.
The new AC45 and AC72. Image copyright America's Cup.
“We believe this new format and new boat will put the America’s Cup back at the pinnacle of our sport. These changes will give equal opportunity to competitors and long-term economic stability to all teams and all commercial partners. We promised fairness and innovation and this is what we’ve delivered,” said Russell Coutts, CEO of BMW ORACLE Racing.
The Regatta Director of the independent organization America’s Cup Race Management, ACRM, will be appointed jointly by the Challenger and Defender board members. A financial model for the next Defender to maintain this vision of independent race management allows teams and partners to plan long-term involvement.
“I think that we need to acknowledge that the Defender has kept its word. The America’s Cup is going to have fair rules and a truly independent management of the racing,” said Vincenzo Onorato, President of Mascalzone Latino.
“This change should’ve happened years ago in my opinion. I can see why this important development could last for many years in the future,” Onorato said.
Commodores of Golden Gate Yacht Club (right) and the Circolo Nautico di Roma (left) with the Protocol for the 34th America's Cup. Image copyright Gilles Martin-Raget/BMW ORACLE Racing.
Limits on the number of boats, sails, equipment and support boats, as well as the introduction of no-sail periods will bring significant cost savings for all competitors. Crew sizes will be reduced to 11 members from 17.
For the first time onboard cameramen will be part of the innovative media model that is designed to significantly enhance the television broadcasts and internet content in an effort to grow audiences and bring added value to teams and partners.
The AC72. Image copyright America's Cup.
In releasing the Protocol, the Defender has forfeited some of the rights traditionally enjoyed by the holder of the trophy in the interest of making the competition more balanced and fair. Majority approval of the competitors is required to amend the Protocol.
“During our six months of planning we spoke to the teams, to commercial partners, to media and to the fans. A clear and compelling vision emerged – that to capture and communicate the excitement our sport can produce, we need the best sailors racing the fastest boat in the world,” Coutts said.
In an effort to develop the next generation of best sailors, the new AC45 will be used for the Youth America’s Cup beginning in 2012, a new initiative to provide young sailors a pathway to the America’s Cup.
With today’s release of the Protocol, class of boat and year in which the match will be held, three of the four cornerstones for the 34th Match are in place. The final piece, the venue, is scheduled to be announced by the end of the year.
3D animation of the AC72
America's Cup
