Tuesday, 2 February 2010
Cowes Week 2009. Image copyright CWL/Rick Tomlinson.
by Michelle Warner
Organisers of Cowes Week, the iconic British sporting event, are pleased to announce the expansion of its sponsorship portfolio with the introduction of a number of new sponsorship options.
In parallel with Cowes Week’s search for a headline partner, some exciting new exclusive hospitality and primary sponsorship packages are being introduced for 2010, providing highly cost-effective opportunities for companies to come onboard with one of the world’s best-known sailing regattas.
Michelle Warner, Sales & Marketing Director for Cowes Week Limited comments: “We wanted to offer potential sponsors a wider and more flexible range of options. The new suite of sponsorship packages also provides potential headline sponsors with an opportunity to test the water with the event in what continues to be a challenging market”.
Felicity Croft, Account Director at leading sports sponsorship agency Octagon adds: “The new sponsorship programmes offer some great opportunities for partners in this challenging environment. Sponsorship remains at the forefront of a brand’s marketing strategy with a key focus on measurement and returns. The packages offer a unique opportunity for brands to create bespoke programmes with a premium property that will ensure targets are exceeded and objectives are met.”
A total of five new primary sponsorship packages have been introduced, including exclusive hospitality packages, extensive brand exposure opportunities and a Community Youth Project.
Cowes Week Limited looks forward to continuing to work closely with its family of sponsors and further enhancing the event through new relationships in 2010.
2010 regatta dates: 31 July to 7 August