Adam Binns (35) is the latest new recruit to join the Volvo Ocean Race, which starts its 11th race around the world from Alicante, Spain, in the autumn of 2011. Image copyright Volvo Ocean Race.
by Sophie Luther
Binns, formerly Commercial Director of Dutch television and production company, Off the Fence, takes up the Director of Television role for the 37-year old premier ocean race. Binns’ professional background includes senior positions at ITV, BSkyB and TWI.
Binns has worked in the television and film industry for 14 years on a range of projects including Formula One, UEFA Champions League and the Rugby World Cup. He has extensive experience in commercial broadcast negotiation and will be responsible for devising and implementing the broadcast strategy for this ocean classic.
In hiring Adam Binns, Volvo Ocean Race CEO Knut Frostad continues to follow his significantly different approach, by recruiting the most forward thinking and highly motivated candidates from outside the sailing world.
Commenting on his new position, Binns said: “I am thrilled to have joined the young, agile and dynamic team at the Volvo Ocean Race. We have a great heritage to build upon and Knut’s vision for the event is a real step change. From our new home in Alicante, I look forward to engaging a wider audience with the Volvo Ocean Race than ever before.”
More announcements are expected this spring as Frostad continues to build his team to deliver the next race.
Volvo Ocean Race
No comments:
Post a Comment