AUDI AG and World Sailing Management have signed a new collaboration agreement which extends AUDI´s title sponsorship of the Audi MedCup, the world’s leading regatta circuit, through to the end of 2013
18 06 2010 Marseille Trophy - Audi MedCup Circuit © Ian Roman/Audi MedCup.
by Sabina Mollart-Rogerson
In 2007, AUDI AG formed a significant relationship with the MedCup sailing circuit, which a year later developed to become title sponsor allowing the Audi MedCup Circuit to develop over the course of 2008, 2009 and 2010. AUDI AG´s renewed commitment means a continuation of this powerful partnership for 2011, 2012 and 2013 and consolidates the Circuit’s position at the forefront of world sailing.
Every year, from May through September, the world’s top sailors muster to compete on the Audi MedCup Circuit. They sail state of the art grand prix boats in a series of regattas hosted by some of the Mediterranean’s most beautiful ports.
Thanks to the commitment of AUDI AG, World Sailing Management, team owners and the local event organisers, the Audi MedCup provides a great global window on world class sailing competition and technology.
The popularity of this exciting sailboat racing continues to grow.
26 08 2010 - Caja Mediterraneo Region of Murcia Trophy - Audi MedCup Circuit © Stefano Gattini_Studio Borlenghi/Audi MedCup.
Each Audi MedCup event is a festival of sport and forms a platform for sponsorship and promotion for the territories in which it takes place. It also affords a unique opportunity for sailing and non-sailing fans to watch the racing as never before, benefiting from new innovations implemented on the Circuit over the last three years.
At each stop on the Circuit a full programme of events encourages a flow of visitors to the Public Village where they can also follow the races on a giant video screen.
The races are also broadcast live by Audi MedCup TV, a programme launched this season through the Circuit´s official web site, www.medcup.org. Other innovations include the popular live 3D sailing animation Virtual Eye, and the inclusion of a non-sailing guest on board each boat in each race, which enhanced the position of the Audi MedCup Circuit at the forefront of technology and sports promotion.
The success is a project in constant evolution
25 07 2010, Camper Regatta - Conde de Godo Trophy - Barcelona © Guido Trombetta_Studio Borlenghi/Audi MedCup.
"Audi AG joined the world’s leading regatta circuit in 2007 as an official partner. The following year they initiated what has been a very successful three year title partnership to become the Audi MedCup Circuit. This partnership links our global brand to one of the most technologically advanced disciplines in sailing. We are proud to extend the relationship for a further three years,” Lothar Korn (GER), Head of Marketing Communications of AUDI AG, says.
“The profile of the Circuit has gained in prestige and the thrilling competition has captivated a wider audience. Through our joint efforts as we will strive to ensure the success of the Audi MedCup Circuit together with innovations year on year.”
“The fact that AUDI AG has renewed the contract reinforces the Audi MedCup’s success,” explains Fernando Iñigo (ARG), Marketing and Communication Director of Grupo Santa Mónica Sports, parent company of World Sailing Management. “The last three years of support from AUDI AG has allowed an unprecedented qualitative leap, by implementing a series of products and services that today are the identifying hallmark of the Circuit. We are facing this new stage with the goal to keep making this sport popular and accessible to a global audience and even more attractive to the sponsors.”
“After four years of sponsorship, the relationship between AUDI AG and MedCup extends so much further than the details of the contract,” adds Ignasi Triay (ESP), director of the Audi MedCup Circuit. “For us, it means us offering a brand association that automatically communicates prestige and reliability which are of vital importance when we are talking about attracting teams, venues and media.”
“ This new agreement consolidates the relationship and keeps the Audi MedCup growing.”
24 08 2010 - Caja Mediterraneo Region of Murcia Trophy - Audi MedCup Circuit © Stefano Gattini_Studio Borlenghi/Audi MedCup.
History of the MedCup and Audi's involvement
* 2005: first MedCup season.
* March, 2007: Sponsorship agreement with AUDI AG.
* February 2008: Title sponsorship agreement with AUDI AG for three seasons (2008, 2009 y 2010).
* September 2010: Title Sponsorship agreement with AUDI AG for three seasons (2011, 2012 y 2013).
* In 2007, 40 people formed the organization of the Circuit. The media impact reached 17 million Euros.
* In 2010, 110 people from 17 countries form the organization of the Circuit. The media impact is 43 million Euros.
Audi MedCup
