* The bid process closes 13th May 2011, with Host Venue decisions made by 1st July
* The Extreme Sailing Series™ is delivering ever increasing tangible, year-on-year, benefits for Host Venues – boosted further by the new global year-long format
Extreme Sailing Series™ in Kiel. Image © Jean-Marie Liot/DPPI/OC Events
by Lou Newlands
With the first Act of the Extreme Sailing Series™ 2011 finishing last week in Oman, the organisers have opened the next round of Host Venue selection process for prospective cities and regions that wish to host an event in 2012 and beyond. The award-winning and innovative circuit provides Host Venues with an outstanding value-for-money destination marketing package, alongside direct economic benefits.
Entering its fifth year, the Extreme Sailing Series™ attracts some of the biggest names in the sport to compete onboard the visually exciting Extreme 40 catamarans – the headline act of an all-encompassing shore and on-water entertainments package that appeals to a diverse audience. In 2011, the circuit spans North America, Europe, Arabia and Asia, with nine premium venues hosting 11 competing teams with sailors from 17 nations. World record holders, America’s Cup champions and seasoned Olympians, representing their sponsor brands such as Prada, Omega and Red Bull, will battle it out in front of the crowds, VIPs and the international media.
The event brings sailing to a whole new audience, with high adrenalin-fuelled stadium racing just metres from the shore with day-long entertainment in the public Race Village. VIPs are treated to the best seat in sport, with the chance to sail as a ‘5th man’ onboard the Extreme 40s during racing.
Andalucia. Image © Paul Wyeth/OC Events
In 2011, four new host venues of Qingdao (China), Istanbul (Turkey), Boston (USA) and Nice (France) have signed up to the circuit, as the fleet returns to previous host venues of Muscat (Oman), Cowes (UK), Trapani (Sicily), Almeria (Spain) and Singapore. All host venues enjoy the direct and indirect benefits of having thousands of spectators visiting the event, as Don Luciano Alonso, Minister of Tourism, Trade and Sports for the Andalucia government explains: “The hotels were 90% full, 75,000 spectators watched the event... The results we have witnessed make it clear that we made the right decision when we bought the Extreme Sailing Series™ for Almeria.” An independent report commissioned by the region confirmed a 5 times ROI on their financial investment.
Each Act gives the Host Venue a solid international platform to showcase the region and its marine facilities to the world, as well as promoting the sport of sailing within their local community. The Extreme Sailing Series™ is proud to leave a lasting legacy in each location, activating charitable, volunteer and try sailing programmes for all ages and experience levels.
Prior to the opening Act at The Wave, Muscat, Oman Sail, CEO, David Graham commented: “The value of hosting such events is enormous in terms of inspiring even more Omanis to discover sailing and writing the next chapter of Oman’s maritime history. We expect to bring many new visitors to Oman and many others to see the country through the global media coverage the event will generate.”
iShares in Venice. Image © Th.Martinez / Sea & Co.
The venues visited by the Extreme Sailing Series™ are a vital element for its continued success and expansion, and the organisers recognise their importance by providing a powerful Destination Marketing package delivering excellent, proven ROI. In 2010, a significant number of venues from around the world approached OC ThirdPole directly to secure a spot on this year’s circuit, with those chosen now forming a mix of iconic cities, premium venues, great sailing destinations and emerging (sailing) markets.
As of today, proposals are welcomed from cities and regions that feel they can offer what it takes to host a great Extreme Sailing Series™ event for the next three years, beginning in 2012. Bids will be evaluated on the same criteria that were applied to select the 2011 venues. First and foremost, a suitable venue that can facilitate the ‘stadium’ racing concept, strong support from local governments and authorities, the ability to attract tens of thousands of spectators and a solid regional and national marketing and communications plan. To receive the Host Venue Tender document that outlines the full rights package and criteria, please email sarah.collins@octhirdpole.com
Extreme Sailing Series™
