Friday, 25 March 2011

Aberdeen Asset Management Cowes Week 2011: Celebrating the Old and the New

Toe in the Water is the nominated charity for Aberdeen Asset Management Cowes Week in 2011. Supplied image.

by Michelle Warner

Cowes Week Limited (CWL) today announced that it has opened entries to the inaugural Aberdeen Asset Management Cowes Week. This year’s regatta takes place from 6 -13 August and will once again bring the Solent alive with spectacular backdrops and challenging racing for the diverse 1,000-boat fleet.

The 2011 event celebrates the old and the new as 100-year-old wooden dayboats race alongside ultra-modern machines made of carbon fibre. This year also marks the latest chapter in the event’s evolution, with a number of new sponsors signing up to support the world’s best-known regatta.

Celebrating the Centenary of the XOD Class

2011 marks the Centenary of the first race of the XOD Class which, for many years, has been the largest class to race at Cowes Week. The regatta is the natural host for the Class’ Centenary celebrations and plans for the occasion include a special Centenary class dinner. Over 100 boats from the class are expected to race in this very special year.

A new title for Cowes Week

CWL is delighted to be working with Aberdeen Asset Management as the new title sponsor of the event. This is a particularly positive development given the continued tough economic climate and means that CWL has been able to make a welcome reduction in entry fees.

New supporting sponsors join the growing family

BOSS Watches is the Official Watch of Aberdeen Asset Management Cowes Week and will be showcasing their range of watches throughout the event.

Iconic American nautical brand Sperry Top-Sider has joined as the event’s official footwear sponsor. Expanding the brand in international markets is an important part of Sperry’s growth strategy, and sponsorship of Aberdeen Asset Management Cowes Week will provide the perfect springboard to drive brand awareness and showcase Sperry’s passion for the good life in, on and around the sea across Europe.

CWL is also pleased to welcome back TALISKER®, The Single Malt Scotch Whisky-Made by the Sea, as the official whisky sponsor in 2011. TALISKER’s plans for the event include the first ever Sail-In Cinema for Cowes!

Toe in the Water confirmed as the official event charity

Toe in the Water is the nominated charity for Aberdeen Asset Management Cowes Week in 2011. The charity uses sailing as an integral part of the rehabilitation for injured servicemen, and this new relationship will provide the charity with a platform to promote its outstanding work.

New Classes

Many of the biggest, fastest and most glamorous boats in the world will be taking part in Aberdeen Asset Management Cowes Week as they use the event to prepare for the Rolex Fastnet Race. Racing will be held for IRC big boats between 18.2m and 30.5m LOA with a TCC of greater than 1.4 from Tuesday 9 to Thursday 11 August. Racing on these days will also be held for the exciting Class 40 boats.

In addition, cruisers rated under the Island Sailing Club Rating System (ISCRS) will also be able to race throughout the whole week as a result of a number of requests from owners.

Full details of the classes for Aberdeen Asset Management Cowes Week 2011 can be found in the Notice of Regatta at The early bird discounted entry fee ends at 17:00 on Monday 13 June.

Your Feedback

The feedback provided to CWL via eDigitalResearch online research tools is the key driving force behind changes and improvements that are made to the event each year. Many of this year’s changes have been made as a result of feedback received, including improvements to the berthing facilities and the introduction of a fair pricing charter. Full details are included in the Notice of Regatta newsletter.

About Aberdeen Asset Management Cowes Week:

- Cowes Week is one of the longest running events in UK sporting history having first taken place in 1826.
- Aberdeen Asset Management Cowes Week is an inclusive, aspirational sailing regatta; the largest of its kind in the world.
- Aberdeen Asset Management Cowes Week attracts around 1,000 yachts in up to 40 classes, and 8,500 competitors ranging from weekend sailors through to Olympic medallists and World Champions.
- Aberdeen Asset Management Cowes Week has a lively festival atmosphere ashore with a broad range of social activities that provide an exciting and varied “après-sail” programme.
- Supporting Sponsors for Aberdeen Asset Management Cowes Week include: BOSS Watches, Gill, Liz Earle, Isle of Wight Council, Mount Gay, Piper-Heidsieck, Sperry Top-Sider, Talisker, and Wightcable.
- The official event website for all the latest news and information is:

Aberdeen Asset Management Cowes Week Ltd