by Maria José Lemos
Traditional sailing gear is yesterday’s news. adidas is finally here. The world's second largest sportswear manufacturer premieres its first performance sailing collection at Match Race Germany, which is currently taking place in Lake Constance. The brand new range has some very original and technical features that everyone has come to expect from the three-stripe brand as well as innovative design, cutting-edge materials and a fresh new look.
The new adidas sailing collection closely follows the demanding principles of the legendary sports brand, best summed up by adidas founder Adi Dassler's motto "Only the best for the athlete". With the performance requirements of the racing sailor in the front of their minds, adidas sailing’s designers and product developers have created a very functional and striking range using the latest fibre technologies and the most advanced design methods. The Spring/Summer 2013 collection is very comprehensive and every sailor will find great choices for whichever type of sailing they do: inshore or offshore racing on dinghies, keelboats, or catamarans. And although adidas sailing is focused on providing sailors with everything they need for peak performance onboard, there are also some pretty sleek options for après-sailing.
The new adidas sailing collection closely follows the demanding principles of the legendary sports brand, best summed up by adidas founder Adi Dassler's motto "Only the best for the athlete". With the performance requirements of the racing sailor in the front of their minds, adidas sailing’s designers and product developers have created a very functional and striking range using the latest fibre technologies and the most advanced design methods. The Spring/Summer 2013 collection is very comprehensive and every sailor will find great choices for whichever type of sailing they do: inshore or offshore racing on dinghies, keelboats, or catamarans. And although adidas sailing is focused on providing sailors with everything they need for peak performance onboard, there are also some pretty sleek options for après-sailing.
Image copyright AWMRT/Brian Carlin
Eberhard Magg, sports director of Match Race Germany and co-founder of the first German America's Cup team, says: "For the America's Cup we were supported by adidas. Since there wasn’t a sailing range, we got our clothing from the outdoor collection, which was sensationally good, and still a good choice for sailing, mountain climbing and cycling. So, I’m looking forward to the new sailing collection with a lot of enthusiasm. I’m pretty sure it’ll be great!”
Eberhard Magg, sports director of Match Race Germany and co-founder of the first German America's Cup team, says: "For the America's Cup we were supported by adidas. Since there wasn’t a sailing range, we got our clothing from the outdoor collection, which was sensationally good, and still a good choice for sailing, mountain climbing and cycling. So, I’m looking forward to the new sailing collection with a lot of enthusiasm. I’m pretty sure it’ll be great!”
Magg welcomes adidas as new partner to Germany's only match race Grand Prix. “We are very proud to have such a global brand on board with us and would like adidas to join us in treading a long and successful path together. I know that the new sailing range didn’t appear overnight. There was a tremendous amount of work and dedication involved. This will surely pay off now. "
At Match Race Germany, sailing enthusiasts have the opportunity to check out the new adidas sailing collection. "We are thrilled to meet the sailing savvy fans that will come to Lake Constance this week," says Anke Fochler, terrathree’s Managing Director. terrathree is adidas’ new licensee for sailing. "We created our collection aiming at the top and that’s where Match Race Germany is also positioned. So we were an obvious match for each other. We started developing the new adidas sailing range in mid-2011. The first reactions from some elite athletes tell us that the new collection is causing quite a revolution in a market that is traditionally conservative. We are very excited about the reactions we get at Lake Constance and we look forward to listening to what sailors of all levels there have to say about it."
At Match Race Germany, sailing enthusiasts have the opportunity to check out the new adidas sailing collection. "We are thrilled to meet the sailing savvy fans that will come to Lake Constance this week," says Anke Fochler, terrathree’s Managing Director. terrathree is adidas’ new licensee for sailing. "We created our collection aiming at the top and that’s where Match Race Germany is also positioned. So we were an obvious match for each other. We started developing the new adidas sailing range in mid-2011. The first reactions from some elite athletes tell us that the new collection is causing quite a revolution in a market that is traditionally conservative. We are very excited about the reactions we get at Lake Constance and we look forward to listening to what sailors of all levels there have to say about it."
One of the best sailors in the world will be in Lake Constance to attend the new collection’s launch at Match Race Germany: three-time Olympic champion and two-time America's Cup winner Jochen Schuemann. He has actively contributed to the development of the new adidas sailing range, for example, in the development of the range’s shoes. Schuemann, who is equally able on the smaller Olympic boats as on the biggest yachts, knows that in sailing, stability, comfort and durability are all key factors of high performance shoes. The skipper's judgment: "The adidas sailing shoes are what I always wanted."
